CATalyst—Customer Acquisition Technology

The CATalyst lead engine was built specifically to enhance and protect the value of exclusive, high quality leads. Managing leads to sales requires real-time responsiveness to capitalize on buyer activation. Control center dashboard functions guide lead distribution to top conversion outlets. Results—best possible member acquisition cost ratios.

Distributes leads to all platforms

• Laptop, tablet, iPad, iPhone, Android Smart Phone apps
• Effectively channel leads to most efficient outlets

Comprehensive sales process oversight

• Show and manage broker, agent, or internal sales performance
• Customized dashboard and reports
• Quantify and display effectiveness and channel ROI

Compatible and expandable

• Support CRM functions
• Nurturing campaigns
• Intelligent dialer, sophisticated IVR